1. It brings 'real time' to life. The phrase “real time” has been touted among marketers for years, but it wasn’t really possible until machine learning showed up on the scene. No prior system came close to the level of responsivity that machine learning provides. Consumers see offers change by the minute based on the virtually unlimited data their behaviors create for machines to process. Facebook’s retargeting ads are just one example. Visit a website, and you don't need to wait long for an ad to surface on your timeline. "Machine learning and other cutting-edge technologies have opened new opportunities for investing their marketing budget smarter," says Rafa Jimenez, CEO of Adinton . The company is knee-deep in providing machine-learning solutions and more to businesses. "These new technologies allow companies analyze tons of data in real time, 24/7, getting deep insights. Managing big data and getting powerful and action...